September 30, 2020
Logo Design Project
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ARTS510 // Principles of Design
Students are randomly assigned a classic commodity (gold, sugar, salt, wood, clay, silk, cotton, etc.) and use some aspect of that commodity as the seed to create a product, service, or organization—culminating in a logo and branding design. The students begin with research about their commodity, and then follow a logo design process in which they create 50 thumbnail ideas, then narrow to 20 tighter/more refined ideas, then to 5 logo drafts, and then a final design which is organized and delivered as a Pitch Presentation in class.
The following examples come from three different semesters.
Work by Jaden Richardson // commodity = silk 
Work by Nikki Treadwell // commodity = copper 
Work by Adrian Whitford // commodity = cotton 
Work by Adrian Whitford // commodity = cotton 
Work by Haley Dewsnap // commodity = wood 
Work by Haley Dewsnap // commodity = wood 
Work by Haley Burns // commodity = clay 
Work by Haley Burns // commodity = clay 
Work by Haley Burns // commodity = clay 
Work by Alyssa Doust // commodity = wheat 
Work by Alyssa Doust // commodity = wheat 
Work by Alyssa Doust // commodity = wheat 
Work by Alyssa Doust // commodity = wheat 
Work by Alyssa Doust // commodity = wheat 
Work by John Rooney // commodity = cotton 
Work by John Rooney // commodity = cotton 
Work by Meghan Feeney // commodity = sugar 
Work by Meghan Feeney // commodity = sugar 
Work by Daria Gazizova // commodity = wood 
Work by Daria Gazizova // commodity = wood 
Work by Daria Gazizova // commodity = wood
